The World Economic Forum is a non-profit organization “committed to improving the state of the world.” The headquarters of the foundation are in Geneva and its most important meeting is in Davos, Switzerland. Business leaders, politicians, international political leaders, intellectuals and journalists are invited to the event to discuss the economic issues of the day. Other significant points on the agenda are the environment and health.

The forum was created in 1971 by the German Klaus Martin Schwab. At this time he was an established professor in the Geneva University. The forum was called European Management Symposium. Many European company executives during this event to talk about economic problems. Schwab is accredited for creating the stakeholder concept now present in every management textbook.

In the next couple of years the nature of the event changed. With the collapse of the Bretton-Woods system and the Arab-Israeli war much more political issues found their way into the agenda of the meeting. Politicians were invited for the first time.

During the following years politicians started using the forum as neutral grounds for their negotiations. The economic forum took much more global and political focus. The event became the place where issues were resolved for counties like Turkey, Greece, Israel, Palestine, South Africa etc.

The World Economic Forum also organizes the Annual Meeting of the New Champions in China, regional meetings in Europe and Central Asia, East Asia, Russia CEO Roundtable, Africa, the Middle East and in Latin America.

The forum is funded by its members – 1,000 companies. Those companies meet certain requirements: they must be international of scope and have more than 5 billion dollars in turnover. During the meeting in 2009 2,500 delegates were present. Most were business executives from the member companies, public figures (heads of state, ministers, senior officials in international organizations, ambassadors), from civil society, heads of non-governmental organizations, media leaders, academics, and religious and union leaders.

Car hire companies that offer their service in Geneva and Switzerland are Europcar, Easy Car, Holiday Autos, Sixt, Hertz and others.

Considered as the most international city in Europe, Geneva is extremely diverse in its culture and its multiculturalism makes it different from the other major European centers.

As the centuries have rolled by, the areas of the urban center have gone through very little changes while the ultra modern buildings of steel and glass rule the skyline, just a few blocks away. Geneva certainly is an old cliché where everything ticks like a clock tower and the effectiveness of the famed Swiss is obvious in every aspect of the city, like from its unparalleled transport network to the absolute sanitation of its streets.

Stroll down to the Grande-Rue and lose yourself in the fantasy that you are in the 18^th century that allows you to relive the refinement of an age long gone. If you are in a languid mood, then you can experience the most relaxing and lay back shopping alongside the streets of the Old Town where you can find several galleries, shops and tiny bistros anywhere. If you are an extreme shopaholic, then your foremost destinations should be the areas like du Marche, de la Croix d’or and the Rue du Rhone.

As an ecstasy for the water sports lovers, the city is set beautifully on the coast of its own lake to relish, with a shoreline of nearly 45 miles. Many activities relating to the water sports are held here all year round which are nonstop almost. The city also possess world class museums like the Museum of Art and History, the Natural History Museum and the International Museum of the Red Cross and you can enjoy the musical experience ranging from the modern music by international celebrities to the timeless classical favorites by some of the greatest orchestras.

To discover more of this alluring city, then opt for a car rental and explore to all the wonderful attractions of the city.

Set in the land of the Alps Switzerland offers a panoramic experience of breathtaking Alpine region. The must see attractions in Switzerland are:

The Chillon Castle on the shore of Lake Geneva consists of 100 independent buildings that got gradually connected over a period of time to become the building that now stands. The earliest mention of the castle dates from 1150.

The mountaineering and ski resort of Zermatt in the district of Visp. Zermatt is the starting point for hikes into the Matterhorn Mountains.  There are cable cars and ski lifts to Klein Matterhorn at 3,883m offering spectacular views.

Geneva Jet D’eau or water jet is considered one of the symbols of the city. It is a large fountain where 500liters of water per second are jetted to 140mts height and can be seen from all parts of the city as well as from the air.

Geneva is the birthplace of the Red Cross and Red Crescent movement and home to the United Nations Human Rights Council. There are other museums like the Swiss Transport museum here that are worth a visit.

The Engadin is a long valley in the Swiss Alps in southeast Switzerland famous for its sunny climate, beautiful landscapes and outdoor activities.

The Swiss autobahn/autoroute network has a total length of 1,638 km and requires the purchase of a toll sticker costing 40 Swiss francs for one calendar year in order to use its roadways which provide for the best scenic drives in the world.